Ulaeto Favour Enobong is the creative mind behind Scarlettcouture, a Nigerian luxury fashion brand distinguished by its refined femininity, confident silhouettes, and timeless elegance. Guided by an instinct for modern luxury and intentional design, she has built Scarlettcouture as a brand that speaks to women who embody grace, power, and quiet confidence.

With an unwavering commitment to craftsmanship and detail, Favour approaches fashion as more than clothing but as a form of identity and self-expression. Her designs balance structure with sensuality, creating pieces that elevate presence and allow women to move through the world feeling effortlessly sophisticated.

Born in 1998 and raised in Port Harcourt City, Favour creative perspective was shaped early by her father, a skilled draftsman whose work contributed to many structures across the city. Watching him transform ideas into physical form instilled in her a deep respect for structure, discipline, and craftsmanship values that continue to influence her design philosophy today.

Her roots trace back to Upenekang town, ibeno local Government in Akwa ibom state heritage grounded in rich culture, resilience, and artistry. This blend of tradition and modern influence continues to inspire her vision, reflected in designs that honour femininity while embracing contemporary luxury.

Through Scarlett Couture, Favour is building more than a fashion label she is creating a lifestyle defined by elegance, intention, and timeless sophistication, positioning the brand as a new voice in African luxury fashion.